What makes a good brochure template? How do you decide which template to use for brochure printing? Are there criteria involved? Or do you need a critical eye to spot the proper details in brochure templates? Whatever the case, if you are trying to decide on what brochure template to use, here are four tips that should help you pick the right one.
1. A good file format
A good brochure template is usually a digital file format that works well with others. You should target a template with a good file format so that you can use it in different applications and platforms. What I usually recommend if you work on different computers is to choose brochure templates that are made from image formats. Image formats can be opened by almost every desktop publishing software out there, so you can instantly change anything on any platform or application if possible. It should also be easier for your brochure printer since there will be a minimal number of conversions involved.
2. Useful and functional
A brochure template must also be useful and functional. You cannot just choose templates just because it is in a format you like. After seeing a good format, you should see if it has a couple of useful features. Does the brochure template have guidelines and margins? Does it have the standard dimensions for brochures? Are the folds marked and is it in the fold configuration that you want? Determine all of these things before really deciding on a template. You need to be clear about your preferences to truly get the useful template that you need.
3. Easily adaptable or customizable
Also, if at all possible, a brochure template should always be easily adaptable and customizable. This means that certain areas of the template should be really left blank so that you can put your own content easily. If there are things like watermarks, company logos and other things in there, you might want to choose another template since those aren't really supposed to be in a template. So choose something that can really be made into your own custom brochure.
4. Free and unhindered
Finally, and perhaps most importantly, you have to know that brochure templates are usually given freely. While there are those that charge fees for their templates, for the most part, the Internet offers a lot of websites that provide brochure templates for free. Those templates are usually very good and very useful for those who want to create their own unique brochures. So do not get sucked in by the marketing talk. You do not have to buy something that is freely available on other websites.
So that is how you decide on a brochure template. It must have a good format, useful, adaptable and free. If you get all four criteria, then that template should be a candidate for your use.
For comments and inquiries about the article visit: Brochure Templates, Brochure Printing
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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